With over 12 years of content experience, Jazmin is a hybrid creative with an eye for visual aesthetics, passion for the written word, and lust for all things social/digital.

Armed with a bachelor's in advertising design from Lasalle College of the Arts, Jazmin first cut her teeth as a copywriter in the marketing department at Singapore Press Holdings in 2006. While crafting ad copy for clients that run the gamut from lifestyle and retail industries to industrial and government sectors, she honed a taste for editorial stories and landed a journalist role at SPH Magazines in 2009. 

For the eight years that followed, she held leadership positions in various youth publications – such as Teenage, Catalog (now defunct) and JUICE Singapore (now defunct) – and bagged a few trade awards along the way. 

Standing at the crossroads of digitalisation, she took over a decade's worth of storytelling expertise and applied it to social content goals previously at L'Oreal, and now at Crabtree & Evelyn. Today, she weaves cross-platform marketing content with social outreach strategies to engage influencers and communities, and move consumers further down the sales funnel. 

By marrying editorial insights and commercial ROIs, she creates communication strategies with on-brand tonality that serve the customer journey at various touch points. She is currently pursuing her master's in mass communication at Nanyang Technological University

"Committed to making her campaigns a success, Jazmin was invested

from the beginning to ensure we got the best value from the ad spend –

from profiling to copywriting and visual representation. She is always

thinking of new ideas or scouring other sites to keep up-to-date on

what's interesting for our target profiles.

Evelyn Tan, former Regional Head of Marketing, Crabtree & Evelyn (S) Pte Ltd


NYX Face

Awards 2017

Crabtree & Evelyn
11/11 Singles Day

L'Oreal Paris
Holiday Launch

Holiday Launch

JUICE x Laneway

JUICE x Ultra

Maybelline x Gigi Hadid

NYX Westgate
Store Opening

Crabtree & Evelyn
Merry Mash-up

JUICE x ZoukOut


Catalog x HTC


"Jazmin has shown leadership qualities and I have observed that she is

responsible, reliable, mature and stable in times when there are

mounting deadlines and limited resources. She will always put in the

effort and time needed to complete her responsibilities." 

David See, Director and Publisher, JUICE Media Pte Ltd



JUICE x Invasion SG

JUICE x New Balance

JUICE x House of Vans

Maybelline x Zoukout 2017

Catalog x Lomography x Audi Fashion Festival

JUICE x Ce La Vi


"What impressed me most was her stoic work ethic.

Despite the fast-paced environment, she integrated with the team in no time

and shone in her people-management skills. She is also eloquent,

gracious and congenial." 

Yanni Tan, former Lifestyle Editor, Female Magazine, SPH Magazines Pte Ltd


JUICE Streetwise Supplements

JUICE August 2016
Bumper Issue

JUICE May 2015
Revamp Issue


"She is often seen going the extra mile should the job require her to;
a highly organised and good multi-tasker who won't crack under pressure.

Her commitment to her work and perseverance to support and

collaborate with colleagues, are special attributes." 

Nur Hidayah Abu Bakar, Dean, Faculty of Design, LASALLE College of the Arts



"Jazmin has proven to be an asset to the team.

She is energetic, enthusiastic, hardworking and resourceful." 

Jeanette Eljersen, former Creative Editor, Female Magazine, SPH Magazines Pte Ltd




"With her keen eye for visual interpretation and graphic detail,

she brings a new level of artistry and synergy to her craft." 

Jade Mok, former Senior Copywriter, Singapore Press Holdings Ltd

Get in touch!
  • LinkedIn - Grey Circle
  • Instagram
© 2013-2019 Jazmin Kelly Six