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CONTENT

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COMMS

SOCIAL

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STRATEGY

JAZMIN KELLY SIX

MAKER.

SINGAPORE.

About

With over 12 years of content experience, Jazmin is a hybrid creative with an eye for visual aesthetics, passion for the written word, and lust for all things social/digital.

Armed with a bachelor's in advertising design from Lasalle College of the Arts, Jazmin first cut her teeth as a copywriter in the marketing department at Singapore Press Holdings in 2006. While crafting ad copy for clients that run the gamut from lifestyle and retail industries to industrial and government sectors, she honed a taste for editorial stories and landed a journalist role at SPH Magazines in 2009. 

For the eight years that followed, she held leadership positions in various youth publications – such as Teenage, Catalog (now defunct) and JUICE Singapore (now defunct) – and bagged a few trade awards along the way. 

Standing at the crossroads of digitalisation, she took over a decade's worth of storytelling expertise and applied it to social content goals previously at L'Oreal, and now at Crabtree & Evelyn. Today, she weaves cross-platform marketing content with social outreach strategies to engage influencers and communities, and move consumers further down the sales funnel. 

By marrying editorial insights and commercial ROIs, she creates communication strategies with on-brand tonality that serve the customer journey at various touch points. She is currently pursuing her master's in mass communication at Nanyang Technological University

"Committed to making her campaigns a success, Jazmin was invested

from the beginning to ensure we got the best value from the ad spend –

from profiling to copywriting and visual representation. She is always

thinking of new ideas or scouring other sites to keep up-to-date on

what's interesting for our target profiles.

Evelyn Tan, former Regional Head of Marketing, Crabtree & Evelyn (S) Pte Ltd

PROJECTS

NYX Face

Awards 2017

Crabtree & Evelyn
11/11 Singles Day

L'Oreal Paris
Holiday Launch

VIEW PROJECT

Maybelline
Holiday Launch

VIEW PROJECT

JUICE x Laneway
Singapore

VIEW PROJECT

JUICE x Ultra
Singapore

VIEW PROJECT

Maybelline x Gigi Hadid
Launch

VIEW PROJECT

NYX Westgate
Store Opening

Crabtree & Evelyn
Merry Mash-up

VIEW PROJECT

JUICE x ZoukOut
Singapore

VIEW PROJECT


JUICE x FMFA

VIEW PROJECT


Catalog x HTC

VIEW PROJECT
Projects

"Jazmin has shown leadership qualities and I have observed that she is

responsible, reliable, mature and stable in times when there are

mounting deadlines and limited resources. She will always put in the

effort and time needed to complete her responsibilities." 

David See, Director and Publisher, JUICE Media Pte Ltd

PARTNERSHIPS

PARTNERSHIPS

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JUICE x Invasion SG

JUICE x New Balance

JUICE x House of Vans

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Maybelline x Zoukout 2017

Catalog x Lomography x Audi Fashion Festival

JUICE x Ce La Vi

Partnerships

"What impressed me most was her stoic work ethic.

Despite the fast-paced environment, she integrated with the team in no time

and shone in her people-management skills. She is also eloquent,

gracious and congenial." 

Yanni Tan, former Lifestyle Editor, Female Magazine, SPH Magazines Pte Ltd

PRINT

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JUICE Streetwise Supplements

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JUICE August 2016
Bumper Issue

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JUICE May 2015
Revamp Issue

Print

"She is often seen going the extra mile should the job require her to;
a highly organised and good multi-tasker who won't crack under pressure.

Her commitment to her work and perseverance to support and

collaborate with colleagues, are special attributes." 

Nur Hidayah Abu Bakar, Dean, Faculty of Design, LASALLE College of the Arts

INSTAGRAM STYLING

Instagram Styling

"Jazmin has proven to be an asset to the team.

She is energetic, enthusiastic, hardworking and resourceful." 

Jeanette Eljersen, former Creative Editor, Female Magazine, SPH Magazines Pte Ltd

EDITORIAL

CREATIVE DIRECTION

Editorial
Creative Direction
Contact

"With her keen eye for visual interpretation and graphic detail,

she brings a new level of artistry and synergy to her craft." 

Jade Mok, former Senior Copywriter, Singapore Press Holdings Ltd

Get in touch!

Thank you for reaching out! :)

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© 2013-2019 Jazmin Kelly Six
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